Edsel: A Story of Innovation and Disappointment
The Birth of Edsel
Edsel was a brand of automobiles produced by the Ford Motor Company from 1957 to 1960. Named after Edsel Ford, the son of Henry Ford, the brand was intended to compete with General Motors' Oldsmobile and Buick divisions. Edsel was marketed as a premium brand, offering a range of full-size cars and station wagons.
Full-Size Cars and Station Wagons
The Edsel full-size cars were available in two series: the Citation and the Corsair. The Citation was the base model, while the Corsair offered more features and a more luxurious interior. Both series were available in a variety of body styles, including sedans, hardtops, convertibles, and station wagons.
Edsel station wagons were available in both the Citation and Corsair series. They offered a spacious interior with plenty of room for passengers and cargo. Edsel station wagons were also equipped with a number of features that made them ideal for families, such as a tailgate with a built-in cooler and a retractable cargo cover.
The Downfall of Edsel
Despite its innovative design and feature-rich offerings, Edsel was a commercial failure. A number of factors contributed to its demise, including poor marketing, a lack of differentiation from other Ford products, and the economic recession of 1958. Edsel production ended in 1960, after just three years on the market.
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